The Reason Why Mindshark Marketing is Accessible to All Clients

Marketing should not be a boost to sales available to only the companies with lined pockets to use and stay on top of their smaller rivals, Mindshark Marketing has spread the services it offers to even the smallest of companies (one man armies). The availability of professional marketing services behind selling strategies of small companies has been the major reason for enhanced growth of such. The playing field becomes level when marketing companies reduce the cost of entry into new markets for even the smallest of companies.

Business concepts

The beauty in being a world class marketing agency is seldom in the gathering of plenty of clients, instead, more joy is spread when clients get success from Mindshark Marketing and the implementation of strategies on their behalf. The clients that get resounding results all the time from efforts invested by Mindshark Marketing would relate to this ideology. The services are created around clients and not the other way around.

The use of inbound methods instead of outbound methods to bring in clients towards products is a big reason why the subscriptions are affordable across the entire size spectrum of companies. For example, making ten minute calls to millions of potential clients would place a dent in any marketing budget, whereas setting up ads to reach as many customers on websites and social media platforms would never make half as deep an impression on a marketing budget. There seems to be a lot of benefits as to why Mindshark Marketing focuses on the inbound methods.

Social media management and optimization of profiles to grow followers around a brand would be one of the first things implemented on a new client, no matter their size. The blowup in brand recognition that comes from that has immense potential to keep making sales past their implementation date. Mindshark Marketing uses such strategies to assist even the smallest of their clients with a flow of clients that allows them to grow at a speed that would not be detrimental to their existence. For instance, a one man client getting a million requests for their services is a sure recipe for disaster. That is just one extreme, the other end is for a 100 maned company to get one client every month, also a method for destruction. Clients served by Mindshark Marketing grow their customers lists more as their companies also grow.

The joining of the many factors here discussed as well as perfecting of methods that would have brought in results, make for increased reduction in rates as recipients of the services provided by Mindshark Marketing keep increasing in popularity and marketability. Clients who join the serviced members list start with the services that they deem necessary for them to grow to a new business size, along with those suggested by business development specialists at Mindshark Marketing. As they grow as expected, more services can be integrated into the strategy that then increases their flow of clients. One could say the services pay for themselves as their adoption translates into new streams of income for clients.

IT Managed Services: Do You Need 24/7 Monitoring & Managing Services?

it-manage-servicesIT Managed services will allow an end user to transfer particular IT operations to a service provider or popularly known as the Managed Services Provider. It takes up the continuous task of monitoring, managing and problem resolution for choosing IT systems and functions on its behalf.

An IT Managed service provider can give services like security, alerts, patch management, data backup and recovery for various client tools such as notebooks, applications, desktops, network, servers and storage systems. Transferring standard infrastructure management to a proficient managed services expert will allow the user to focus on managing their business, with less interruptions from IT issues.

The Importance of MSP

Small businesses, just like the large ones, need technology to work efficiently and to be involved effectively. But as dependence on IT increases, the resources to help a growing complex IT environment may not. In a lot of small businesses, IT resources are insufficient, and can instantly be overcome with the daily duties of keeping the IT infrastructure that the business relies on up and running.

Failure to keep up with backups, patches and security, may result in an IT failure or another issue down the road that will definitely make a negative impact on the business.

Unlike conventional outsourcing conditions, the IT Managed services user decides what they want the service provider to take care of, and what they want to manage. They keep hold of full visibility into process and management of their systems.

The Benefits of MS

One of the largest benefits of MS is finding and repairing problems before negatively affecting the business.

A properly maintained, driven serviced computer network will always perform better than an alternative. With the proactive network patch management, monitoring and desktop optimization done on a standard basis, they will see an enormous difference in operation and they will get the benefits of restraining fires, than fighting them.

Reduced expenses: Businesses will be able to limit and lower their general operating expense with the flat-fee billing pattern.

24 hours of monitoring: Since the MS provider also handles their entire vendor relationships, problems with internet slowness or outages, websites, printers, phones and cell phones are dealt with straight with the vendor by the MS provider. Because of the network monitoring 24 hours each day, businesses experience an added level of comfort and protection.

Additional Benefits of MS

  1. Growth in operational productivity
  2. Lowered operating expenses
  3. Permits the focus to be on managing the business, not the technology
  4. Peace of mind knowing that the network is monitored 24/7/365

MS providers normally bill their services on a subscription mode. Depending on the provided services, pricing is normally based on the number of devices, with various packages priced at different levels. Some offer customer support on-site when needed. Basic services will often start with a monitoring service, which alarms them of issues to be solved on their own. At the upper end of the spectrum, service providers give a  fully managed service that involves everything from notifications thru problem resolution.

Typically, they perform first assessment of their current IT environment and management demands to help them decide what services and service levels they need.

Call Center Reporting Software – A Powerful Tool In The Quest For Efficiency

call center reporting software


When contact centers opt to acquire software to help their operations, it is usually features which offer immediate results which draw them in. Features that provide efficient incoming call handling and distribution are generally more popular than call center reporting software. For most users other features of software designed for contact centers take the center stage, and call center reporting software provide support in the background; few realize the true importance of the support these reporting features provide.

Call center software reporting features provide two general types of support in relation to time: real time data and historical data. The types of data gathered depends upon how the reporting suite has been programmed. Most common aspects reported include average call time, average wait time, abandoned calls, number of calls in the queue, and maximum wait time.

When call center software’s reporting feature is used to report on real-time data, it can significantly improve the call center agent’s level of confidence and overall performance. Individual agents and their supervisors benefit from knowing how many calls are waiting to be answered; the agent can adjust call handling to meet the requirement, and the supervisor can re-assign resources if necessary. In cases when an agent takes too long in resolving a call, the supervisor can take this as a hint that intervention may be necessary. When maximum wait times are exceeded, managers and supervisors can immediately take steps to correct the problem before the service level agreement (SLA) is affected; left unresolved performance shortfalls can lead to disputes and even the loss of a contract.

The historical data call center software reporting features include can provide a clue on actions the contact center’s management needs to take to improve performance. This is especially important as most of a company’s sales usually come from a very small section of its clients. Understanding the clients who provide the most value and customizing call handling to meet their expectations are easier when supporting data make informed decisions possible.

You may find, for example, that a customer is abusing the call center service just to have someone to talk to. Such calls take up valuable resources and result in little additional business if any. The contact center can then issue specific instructions to its agents and even implement rule changes to discourage such types of contacts. Historical data can also be used to scrutinize the performance of individual call center agents, the effectiveness of certain campaigns and promotional offers, and the suitability of the software features currently in use. It may be useful to browse websites of organizations such as CCA-Global for information on best practices and latest trends in call center software.

With many contact center companies opting to avail of software-as-a-service (SaaS) agreements through cloud providers, many are tempted to go virtual. While virtual call centers offer many benefits, one of its disadvantages is that the supervisors are not in physical contact with individual agents. In these types of set up, powerful call center software reporting tools are indispensable; they allow managers and supervisors to see trends and performance levels in real time, so they can take immediate corrective action whenever necessary.

Call center software reporting features help companies improve call handling efficiency.

Conference Room Touch Screen An Indispensible Presentation Tool

conference room touch screen

In the dynamic environment of the corporate world, anything less than impressive is a failure. This is especially true of corporate presentations held internally and for the benefit of its clients. Thus a conference room touch screne has become almost standard equipment in most offices. Giving presentations using the traditional series of slides, with screen and projector is no longer sufficient. Not that slide presentations are no longer useful, they still are, but a conference room touch screen vastly improves the way traditional presentations are held.

Without a touch screen the presenter will need to use a projector and a screen, or a laptop and a passive monitor. Both these methods leave the conference room cluttered. If you use a laptop, that will be on the table along with a mouse and you’ll probably need to use some kind of pointer tool. If you use the older projector and screen equipment, you will not only clutter the room with the projector, its controls, and a white screen, you’ll also need to dim the room sufficiently for image clarity.

Aside from that, there is the question of control and coordination. Using passive types of screens will involve at least two people; one to do the presentation and another to man the controls to advance the slides. Improper coordination can cause embarrassing presentation failures.

Touch screens give the presenter a greater level of convenience as the screen itself acts as data input and command medium. A single presenter is able to switch between programs and slides with ease, thus leaving almost no chance of coordination errors. Any notations or proposed changes can easily be incorporated in the presentation documents if full view of all the participants.

With multi touch screens, participants are encouraged to actively put forth their suggestions. A presentation thus flourishes as more than just another lecture, but a chance for every participant to share ideas. Clients feel more hands-on whenever interactive touch screens are used to present concepts and project plans. It gives the presenter the ability to show the effects of proposed changes in real time – this significantly affects sales and project approval especially when the proposals come from the client himself. This article in outlines other ways interactive screens improve meeting and conferences.

Conference room touch screens do not always have to be fitted on walls to be effective presentation tools. These screens can also be integrated onto the conference table for greater convenience. That way the screen is within reach of all the participants, who are then better able to directly input their own ideas.

Aside from presentations, conference room touch screens make great collaboration tools. This is very apparent in businesses in which artists and people of different skills need to collaborate; think of architectural companies, web design & programming, project management and advertising. In each of these types of activities touch screens enable and even encourage active exchange of ideas to perfect the end product.

If you are not yet using a touch screen in your conference room, you are losing out on a chance to improve creative sharing and efficiency.

Access Control System – Who Needs It

access control system installation

Businesses express varied levels of concern with regard to security. The amount of security each commercial establishment requires is usually determined largely by the type of business, its location and the perceived threats. In this regard it is easy to understand why banks, jewelry stores and weapons research facilities require far greater levels of security than a tailor shop for example. However, all security arrangements start with an appropriate access control system.

To better understand the concept and to determine whether we need it, we should begin by defining what an access control system installation is. Access control systems include all measures and equipment installed with the aim of restricting access to certain areas, pieces of data or physical resources. For this definition accessing can be taken to mean entering, using, or consuming. Effective access control is achieved by only allowing or giving access authorizations to persons who need them in the performance of their jobs. Thus a factory floor employee will not normally have authorization to enter the board room or the room that houses a company’s computer servers.

Who needs access control?

Every business needs access control of some sort or the other. Mom and pop stores will have the basic forms which may include walls, doors, locks, sensors and alarms; larger operations would require more sophisticated access control systems.

If your employees need different access privileges or work in different times of the day, then you may benefit from more sophisticated access control involving smart ID cards. The same may be said of companies who would benefit from recording ingress and egress through sensitive areas, or who needs to protect its premises and employees from perceived threats. Reasons for severely restricting certain areas can take many forms such as the presence of hazardous substances, valuable assets, or sensitive information. A article gives some insight into which businesses require electronic access control systems.

What benefits may be derived from implementing effective access control?

The major benefits of getting effective access control implemented have to do with security of physical assets and data. The more you restrict access to people who do not really need them, the more secure your companies resources will be. Some of the other benefits are:

  • The ability to restrict access to employees who only work certain days and certain times of the day. This reduces the employee’s opportunity to think of doing mischief, and may even save you on utilities cost.

  • ID/Access badges can easily be deactivated when lost by its holder. It is also easy to modify the restrictions when necessary.

  • Some access systems and electronic locks to be modified or operated remotely, usually through the use of laptops, desktops and connected smart devices.

  • Entries are always recorded which may be helpful in properly recording time worked.

So who needs an access control system? I’d say it is most likely that you do; unless your business involves only a handful of people, does not have valuable resources or sensitive data.